Work with me
Sono Io, a round alcohol ink self-portrait by Kendra Malloy

KendraMalloy

Move across the painting to bring it to life

Every breakthrough starts with giving form to what matters.

I’m Kendra Malloy, a marketing strategist, executive coach, abstract artist, and speaker. Whether we're building a brand messaging system, un-stalling an executive team, or painting a canvas, our work together starts the exact same way.

My Approach to Strategy, Content, and Art

The Work Beneath the Work

Before I build a strategy, coach a team, ghostwrite a book, or mix a single color, I want to get to the root of the friction you're experiencing.

Deliverables will drive our engagement, but I'm interested in more than the obvious problem.

  • What's riding on this engagement?
  • What will success feel like for you? For your team?
  • What does our engagement need to make possible?
  • What will this work mean to you once it exists in the world?

Sound a little woo-woo? Maybe. But when I started approaching my work this way— big and beautiful things happened for co-created work.

Kendra Malloy at her desk with a laptop and coffee, surrounded by leafy plants

About me

A Creative Practice Changed How I “Business”

In early 2017, illness forced me into bed. The ennui hit quickly, so I fired up YouTube and watched painting videos, trying to learn a new skill with my unplanned "free" time. When I started experimenting with the expression, I fell in love with it instantly.

Learning to paint taught me what 20 years in corporate life hadn't:

  • How to be braver with experimentation
  • How to generate better ideas
  • How to better handle feedback
  • How to cap a curiosity jaunt
  • How I coached clients and built strategy.

I grew an art business because I took a chance on learning something new.Joyfire grew because my art practice did.CreateMethod grew from trying to understand why.

Kendra Malloy in her art studio holding a paintbrush, surrounded by easels and canvases
Let's build something together.

Let's talk about what you need right now.

I need my business to grow.

Through Joyfire, my marketing firm, I help small businesses and nonprofits clarify their message and build marketing that supports growth. I also ghostwrite articles and books for busy leaders who have something to say and need help getting it into the world.

Explore Joyfire Messaging & Strategy

I need myself or my team to stop hitting stalls and execute better.

When high-capacity people keep stalling on important projects, my CreateMethod coaching can help. The system helps leaders and teams understand work styles, where their patterns tend to create friction and which practices will help get more critical work over the finish line.

Explore CreateMethod Coaching

I want a piece of custom fine art.

I create intuitive abstract work inspired by music, memory, relationships, and what's easier to feel than explain. A song you've loved for twenty years or a relationship that changed you gets translated into fine art.

Browse Art and Commissions

I need a keynote speaker or team workshop.

I can be booked for keynotes, 1-day creative, leadership, or messaging workshops, guest posts, and hands-on art experiences that show how pillars like curiosity and experimentation can increase work confidence and output.

View Speaking Topics 

Let's work together.

  • Keynotes on working styles, team friction, and why important work stalls
  • One-day CreateMethod workshops for leadership teams
  • Marketing and messaging workshops for small business owners and nonprofit teams
  • Hands-on art workshops that help teams practice curiosity, experimentation, and get comfortable with imperfect first attempts

Signature talk: Why High-Capacity Teams Stall, and How to Get Them Moving Again


4.9 on Google
"We've loved working with Joyfire through the years! Kendra is a gifted creative who has coached our team and helped us grow in Phase 1 of our startup and beyond. We highly recommend working with them!"Lisa E. Anderson, Grace's Table, Joyfire client
"CreateMethod showed me I'm not a failure; I just have a mind that's gifted in many areas. It gave me the peace to move forward with my ideas in my own way."Ann E., CreateMethod client
"Absolutely perfect and completely amazing. We love it and we have art spotlights on our wall that will be perfect for this. Thank you so very much!"Nancy & Tony Wright, Playlist Painting art client

Tell me what you're working on.

Whether you need a writer, a strategist, a coach, a speaker, or a painting, the conversation starts here.

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